Tips for going Self-Employed

Some of you who follow me on social media might know that I’ve gone self-employed and started my own business. I’m now a mobile beautician and makeup artist for my company Becx Beauty. I trawled the internet for tips and tricks for what to do when first starting out, and I thought I’d put together my own tips, as well as information I found helpful or useful.

Make A Business Plan

The first thing I did, was write everything down that I could possibly think of. A lot of what I wrote down is in this blog. From the legalities to branding and prices. I wrote down all my ideas, costs, lists, websites and spent a few months looking into everything in depth. A business plan is probably the most important thing you can have before you decide to go self-employed.

Price Up Equipment & Resources

Before taking the leap, you need to make sure you can afford to do so. Pricing up everything you might need in your day to day work gives you a good idea on whether going self-employed is achievable. Some people take out a business loan to start up and get the things they need, while others use savings. I personally used savings to start up because then I didn’t need to worry about paying back a loan – but there are lots of affordable loans with a low-interest rate and low monthly pay-back costs. I made a large list of thing equipment and resources I needed and worked my way through it, keeping it all under my budget.

Research Local Services & Prices In The Same Industry

I found looking into local businesses in the same industry as me helped a lot. Not only did I see the average price of services which helped me set my own prices, but I saw where services were lacking. Finding a gap in the market and something to make your business stand out as unique or different can really help boost your clientele at the beginning. In my case, it was that there aren’t an awful lot of beauticians and makeup artists that use only cruelty-free products that also have vegan options.

Come Up With Your Services & Prices

Based off of the information I gathered so far, I was able to create my own list of services I want to offer, and how much I’ll be charging for them. I wanted to be affordable, but not undercut all the local businesses too much – that just undervalues what you can offer. Knowing how much the equipment and resources will cost, helps me to understand which services I can offer to start with, and perhaps look into branching out once my business is established.

Look Into Branding & Logo’s

I’m lucky that my boyfriend is a dab hand at graphic design and branding with him being a digital marketer… so he helped me with the design of my logo and branding. But before I went to him for help, I had a mood board filled with colours, images, drawings and keywords, that I knew wanted to resemble my business. Get all your ideas down on paper, some people use brilliant online services to make logos (like Vista) or go to freelance graphic designers, or even do it themselves!

Create An Email & Contact Details

You want a way for people to contact you for business, which is separate to your own personal contact details. I made a basic email with Outlook, and kept it simple and memorable, using the name of my business. Keeping everything separate makes it easier to manage, and really helps me a lot.

Create A Website

There are lots of ways to create a website. The way I found the simplest and most effective was with Wix. I paid for a membership to link my own domain, which is far more professional. There are templates to use, and they’re fully customisable too. Another good aspect of wix is the SEO. The SEO section is very user-friendly and helps get your website into Google searches.

Advertise Advertise Advertise

One of the main things I did as I was setting everything up, was advertise my company. I set up all my social media and posted regularly on them. I had business cards and leaflets made with promotional offers and posted them locally, as well as leaving some in GP surgeries, dentists, hairdressers and gyms. I also posted promotional offers on my social media, to get more clients in. This all helped boost my business at the start.

Plan Your Book-Keeping

One bit of advice that popped up on a lot of articles, blogs and videos online, was to do your bookkeeping regularly. It’s easier to keep up-to-date when you do it often, such as monthly. I have a folder where I keep all of my receipts and invoices, all sorted into each month. There are lots of online book-keeping software, and I’m using Sage. Sage helps to record your invoices, expenses and cash flow in an easy to use way, and it’s only £5 a month.

Register With HMRC

Probably the most important part when going self-employed, is to register with the Government. You can register easily online, and you need to declare your income and do annual tax returns. I haven’t done my first tax return yet. Once I do I think I’ll make a blog all about the process… but from what I’ve read and been told, it’s far easier than you expect.  

It seems like a lot to consider before going self-employed – and it is. But once you get the ball rolling it gets far easier, and much more exciting. Going self-employed has been one of the best decisions I’ve ever made. I am my own boss, and it feels amazing to take the reins on my own career this way. I hope this blog helps someone be able to take a hold of their own reins too! If you are self-employed and have any tips, please do leave them in the comments for people to see!

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